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By Skreened Intern: Cale LeRoy
Jeff Finley’s book, Threads Not Dead: The Designer’s Guide to the Apparel Industry, is an atlas to starting a graphic t-shirt company. The book maneuvers its way from what it means to truly be a designer, designing specifically for t-shirts, “going big-time”, and even what it means to be a household name. Through personal retellings of his own roots, company, and jobs, Finley helps the reader understand the details of owning and running an apparel company.
This book is obviously well designed, but it is also rich with practical take away tips that any designer could use. Threads Not Dead is a useful book for every design entrepreneur, even if they aren’t specifically apparel designers. Finley creates different numbered lists for different aspects of the process. Some of these lists include: “11 character traits for successful design,” “5 traits of a rock solid portfolio,” a “10 step design process,” and many others.
Another very helpful aspect is the resource links shared throughout the book. The knowledge that he shares is years and years of his experiences and learning. His advice is clean and well organized in addition to having wonderful graphics and images to go along with what is being discussed on the page.
The map that Finley has painted with this guide presents applicable steps of how to start your own business. Part information manual, and part design handbook, the book is a goal-inspiring preface to starting one’s own company.
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